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Creating Campaigns in Google Analytics

Measuring the ROI of search traffic is great. But it’s even more important to measure the ROI of all your marketing campaigns. After all, you’re spending money and time on them. We need to know if it’s worth it.Google Analytics will track any URL that you can edit. Emails, Facebook, banner ads, you can track it all.It’s also super easy to set campaigns up. There’s no settings on your profile to manage and no new reports to activate.

All you have to do is start building campaign URLs via Google’s URL Builder tool.



Enter in your domain and some basic info about the link so you can keep track of it in your Campaign reports:
    • Source – What domain are you placing the link on? Which email list?
    • Medium – Use things like banner ad, PPC, affiliate, email etc.
    • Term – This is for paid keywords but in general, you won’t use this because there’s a better way to connect Google Analytics to AdWords.
    • Content – Use this to separate different versions of the same ad.
    • Name – This is how you’ll easily differentiate groups of ads in your reports. Google groups campaign links by name so this is the first item you’ll see in your reports, make sure you can tell what the link is from here without having to look at any of the other info.
Punch everything in, grab your new link, and drop it wherever you want. When people use the link to access your site, it’ll come up under the campaign you defined.

Don’t worry about adding campaign URLs to AdWords, your ads get tagged automatically if you’ve enable auto-tagging and connected AdWords to Analytics.

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