How To Avoid my Emails from my domain being Marked as Spam?
Since the beginning of the internet,
we have been fighting spam. In fact, almost 86% of global email traffic is
unsolicited junk mail (with approximately 400 billion spam messages sent every
Fighting spam isn’t easy and
sometimes the steps people take to protect themselves can impact your online
communications. This, in turn, can have a significant impact on your business.
To stop being bombarded by spam,
people sometimes buy third-party email filtering services or create filters on
their own to ensure that they only receive content that they deem to be
The downside of this is that depending on the receiver’s settings, your legitimate emails can get marked as spam quite easily.
It’s not a server or hosting issue,
it’s just a common problem in the digital age. So how do you avoid emails going
to spam? Keeping reading and find out.
1. Remove Phishing Phrases / Spam Trigger Words
When you’re composing client emails,
always try and avoid typing phishing phrases and spam trigger words.
There is no such thing as a full list of trigger words to
avoid, but here are some examples that can give you an idea:
Act now! Don’t hesitate!
As spam is basically trying to block
commercial promotions, the words that are highly common in such emails should be
avoided or not so much.
designed to steal identities by getting the receiver to click on a fraudulent link.
Common phrases in phishing emails that you must avoid using will be related
to bank accounts and personal data.
2. Make sure that you are compliant with the CAN-SPAM Act
With promotional emails, if you’re sending a commercial messages out to your customers, you’ll have to follow these rules to be compliant (you could be fined if you're not careful.):Avoid deceptive subject line
Avoid using misleading header information
Let recipients know where you’re located
Inform your recipients how they can opt-out of receiving any future emails
Immediately honor opt-out requests (the secret is to automate it)
Keep track of what others do on your behalf
Clearly identify the message as a promotional message
If you’re sending out only
relationship content like a transaction type email, then you will be exempt from
these rules. But you still have to ensure that you don’t use any false or
misleading routing information.
3. Get Whitelist
Send a personal email (without any advertising or marketing links) to your clients and ask them to whitelist your domain.
This action will ensure that your business email doesn’t get classified as spam.
4. Create a "Text Only" version of the mailing your sending out.
If you send out HTML emails, they'll most likely end up in the spam folder.
A work around to this is to add
a text-only version of your email, this will also help if the
recipient can’t receive HTML emails.
If you have to send images, make sure that you use a good image to text ratio. Here are some tips to help your images avoid the spam filter:
5. Utilize Spam Checkers
If you have an extensive email list, it will be worth making use of a spam checking service. There are several options, so you can either go with a spam checking software or completely manage it online.
Here are some spam checking sites you can use to see if your domain is listed or not:
Anymore these days SMTP authentication is required to send out email from any mail server. With email authentication enabled, it
will help stop spam being generated from your domain. Mail servers that don't have this option enabled, it is recommend that you move your domain's email to a newer server that requires it.
7. Get your domain off any blacklist.
If your email server ends up on a blacklist, it won’t be easy to reliably send emails until you get it resolved. This is especially true for new addresses on your email lists.
What you can do is first check if your email server has been blacklisted from services like the following:Domain Name Black List Check
If your domain name gets on a blacklist, you’ll have to check with the
website or source that added you to their blacklist.
There is really nothing
else that anyone can do about spam or spam filters.
We can’t control how emails
are received by other people's mail server.
All we can do is do our best to follow the best practices to try and avoid the email you're sending out being marked as spam.